Versatile Shades
Multiple colors for everyday, soft-glam and bold makeup looks.
Moisturizing Balm Texture
Glides on smoothly while helping lips feel soft and comfortable.
Water-Resistant Wear
Long-lasting color designed to resist smudging and transferring.
Soft-Focus Blur Finish
Visually smooths lip lines for a soft and polished finish.
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A refreshing lip formula designed to create a smoother, softer and visibly fuller-looking finish without a heavy, sticky feel.
Helps lips appear plumper, smoother and more defined after application.
Delivers luminous shine with a lightweight, comfortable feel.
Creates a fresh, cooling feel as the formula glides across the lips.
Helps lips feel moisturized, soft and visibly smoother.
Choose between a glossy high-shine look or a luminous pearlescent finish.
Consumer feedback highlights a nourishing formula designed to leave lips feeling instantly smoother, softer and more comfortable.
Every participant reported a nourished feeling after use.
Nearly all participants noticed an immediate smoothing effect.
Most participants reported softer, comfortable lips throughout the day.
A lightweight lip formula that visually softens the appearance of lip lines while delivering comfortable, buildable color.
Creates a smoother, fuller-looking lip appearance with a soft-focus effect.
Helps lips feel comfortable, conditioned and cared for throughout wear.
Delivers a modern matte look without a tight, heavy or overly dry feel.
Apply one layer for a soft wash or build additional layers for richer color.
Discover five flattering shades designed to complement different skin tones, outfits and makeup styles—from soft everyday color to deeper statement looks.
Wear each shade alone or layer the colors to create your own signature lip look.
From soft neutral pink to rich berry-brown tones, five versatile shades make it easy to coordinate your lip color with natural daytime makeup, polished everyday looks or a more dramatic evening style.
Build a versatile lip wardrobe with wearable pink, mauve, rosewood and berry-brown shades. Choose one to complement your everyday makeup or collect several to switch your look with your mood.
See why this lipstick has earned a permanent spot in their makeup bags.
I honestly wasn’t sure how the shade would look on me, but it turned out to be so flattering. It makes me look put together without feeling like I’m wearing a ton of makeup. I’ve already worn it to work, dinner, and a wedding.
This has been living in my purse since it arrived. The color is easy to wear and works with basically everything in my closet. I can apply it quickly without overthinking it, which is exactly what I wanted for busy mornings.
The first time I wore this, two coworkers asked what lipstick I was using. It gives my face just enough color and looks great in photos. I usually struggle to find shades I’ll actually wear more than once, but this one is definitely staying in my rotation.
Everything you need to know before finding your new favorite lipstick.
Yes. The formula is designed to feel lightweight and comfortable, making it easy to wear for work, dinner, special occasions, or a quick everyday makeup look.
Choose a shade close to your natural lip color for an everyday look, or select a deeper, brighter shade when you want a more noticeable finish. Product photos may appear slightly different depending on lighting and screen settings.
Yes. One layer creates a softer, more natural-looking result, while additional layers can build a richer and more defined color.
Apply to clean, dry lips. Start at the center and follow the natural lip line toward the corners. For a more precise finish, outline the lips first and then fill them in.
Absolutely. Apply one layer for a lighter wash of color, then add another layer to create a bolder and more saturated look.
For the smoothest finish, gently exfoliate dry skin and apply a light layer of lip balm beforehand. Allow the balm to absorb, then apply the lipstick.
Wear time can vary depending on eating, drinking, and individual application. For the freshest look, carry it with you for quick touch-ups after meals.
Use your usual makeup remover, cleansing balm, or an oil-based lip remover. Gently wipe the lips and follow with lip balm if needed.
