Sheer Application
Apply a light layer for a soft, natural everyday tint that enhances your lips with effortless color.

HOOMWELL™ Lip Collection
12 Shades. Endless Looks. One Beautiful Lipstick Book.
Discover a thoughtfully curated collection of 12 stunning lipstick shades, created for every mood, moment and version of you.
From effortlessly wearable nudes to confident statement reds, this elegant lipstick book makes it easy to transform your look wherever life takes you.
Your lips deserve more than one shade.
The Complete Lip Collection
A carefully curated lipstick wardrobe for every mood, occasion and beauty look.
Open the elegant book-style case to discover 12 beautiful lip colors designed to complement every side of your style.
From soft everyday nude tones and romantic roses to confident statement reds, each shade helps you create a polished look with ease.
Twelve colors. Endless ways to express yourself.
HOOMWELL™ Lip Collection
Inspired by the timeless elegance of a luxury book, this lipstick collection transforms your everyday makeup routine into a beautiful daily ritual.
Why you’ll love it
A beauty piece you’ll love using, gifting and displaying.
HOOMWELL™ Beauty Guide
Designed for effortless application, this lipstick collection glides on smoothly and blends beautifully, making it easy to create a polished lip look for every mood and occasion.
Create your favorite look
Apply a light layer for a soft, natural everyday tint that enhances your lips with effortless color.
Build the pigment to full intensity for a rich, bold and confidently defined statement lip.
Combine, layer and blend your favorite colors to create a unique custom shade that is entirely your own.
Your creativity is the only limit.
HOOMWELL™ Lip Collection
Meet the needs of different styles
Ultra Chic Lips
HOOMWELL™ Performance
Discover a lightweight, creamy lipstick formula designed to deliver smooth color, comfortable wear and lasting confidence throughout your day.
01 · Color & Texture
Creamy color that glides on with a soft, lightweight feel.
The lightweight and creamy formula glides smoothly across the skin, revealing rich and beautifully balanced color without feeling heavy or dry.
Each shade is designed to blend effortlessly and deliver an even, comfortable finish that enhances the natural look of your lips.
02 · Waterproof Wear
Water-resistant performance made for everyday confidence.
The water-resistant formula helps your lip color stay beautifully defined through everyday moments, from morning coffee to evenings out.
Designed to resist light moisture and unwanted smudging, it gives you a cleaner, more polished lip look with less need for frequent touch-ups.
Smooth color, comfortable wear and confidence that lasts.
HOOMWELL™ Lasting Performance
Created for confident everyday wear, the lightweight formula helps resist water, smudging and unwanted transfer while maintaining rich, comfortable-looking color.
01 · Water-Resistant Wear
Beautiful lip color that helps stay defined through light contact with water and moisture.
The water-resistant formula is designed to help maintain smooth, even color throughout your daily routine, from morning coffee to evenings out.
Its lightweight texture creates a comfortable layer of color without leaving the lips looking heavy, cracked or overly dry.
Confidence that stays with you through every moment.
02 · Transfer-Resistant Color
Designed to help keep your lip color on your lips instead of cups, glasses and everyday surfaces.
Once applied and allowed to set, the formula helps reduce unwanted color transfer, smudging and feathering for a cleaner, more refined finish.
Enjoy your favorite drinks and daily activities with less need for frequent touch-ups and more confidence in your finished makeup look.
Rich color that looks beautiful where it belongs.
Sip, smile and enjoy your day with confidence.
For the best transfer-resistant result, apply a thin, even layer and allow the lipstick to set completely before eating or drinking.
Loved Around the World
See why beauty lovers across the United States, Australia and New Zealand are making the HOOMWELL™ lipstick collection part of their everyday makeup ritual.
I love having so many shades in one beautifully organized set. The nude colors are perfect for work, while the deeper reds instantly make an evening look feel more polished. The texture feels smooth, lightweight and comfortable on my lips.
The book-style packaging is even more elegant in person. Every color is easy to see and choose, and the compact lipsticks are perfect for my handbag. I can apply a soft layer during the day or build the color for a bolder look.
I originally bought this as a gift, but the presentation was so beautiful that I ordered another one for myself. The shades are versatile, flattering and fun to mix. It feels like opening a luxury beauty book every time.
Everything you need to know about your 12-color lipstick collection, from shade selection and application to wear, care and gifting.
A curated wardrobe of flattering lip colors for every mood, occasion and makeup look.
The set includes 12 carefully selected lipstick colors. The collection features a balanced mix of everyday neutrals, soft pinks, warm coral tones, elegant reds and deeper statement shades.
The lipsticks are designed to create a smooth, richly colored finish with a comfortable feel. Apply one layer for a softer look or build additional layers for more intense color.
Yes. The collection combines warm, cool and neutral-inspired colors so you can explore shades that complement a wide range of skin tones and personal styles.
Absolutely. The shades can be layered or blended to create a customized lip color. Try a deeper shade around the lip line and a lighter color in the center for a dimensional ombré effect.
Begin with clean, moisturized lips. Apply the color from the center outward, then define the edges carefully. For a softer stained effect, tap a small amount onto the lips and blend with your fingertip or a lip brush.
Apply a thin first layer, gently blot with a tissue and then add a second layer. Using a coordinating lip liner beforehand can also help define the lips and improve the appearance of wear.
Yes. The book-inspired presentation and versatile color selection make it a beautiful gift for birthdays, holidays, anniversaries, bridal parties or anyone who enjoys experimenting with lip color.
Keep the set in a cool, dry place away from direct sunlight, excessive heat and moisture. Close each lipstick securely after use to help keep the product clean and protected.